I've been leading up marketing teams in the startup space for years but Policygenius is my first fintech or insurtech. Had anyone ever told you that you have the best name for a marketer? Subscribe: iTunes I SoundCloud I Spotify The following excerpts were edited for clarity. He describes his commitment to content marketing and the impact its had on the insurance marketplace's business. Jonathan talks about that campaign and also why he prefers to run campaigns in-house and not via an agency. It did tick off a lot of New Yorkers but it won awards and contributed to a 100% lift in the business. If you ride the New York City subway like I do, for sure you've noticed last year when the usual poetry public service ads started promoting insurance and PolicyGenius. I'm excited for this series and first up is Jonathan Metrick, head of marketing at Policygenius. As much as TechCrunch makes this stuff look easy, it isn't and we want to hear from marketers - in their own words - what's working for them, how they're structuring their teams, and what channels are delivering. We're talking to top finance and fintech marketers sitting on the front lines of their business, hustling to bring in the next cohort of customers. ![]() We're experimenting with an interesting new series on the podcast called Marketing Talk.
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